Advantages and Benefits of Electronic
Publishing
Have you been unsuccessful at getting your work
published by traditional publishers?
You are not alone; thousands of excellent
manuscripts are being rejected by traditional publishers everyday.
Until recently, most of these worthy works have
remained unpublished and the world has been deprived of their
literary value.
So what are the advantages and how can you benefit
by choosing the electronic publishing medium over print
publishing?
Better chances of getting published
The costs involved in traditional publishing are
high and publishers are extremely selective. Therefore, the
percentage of authors that eventually succeed in getting their works
published is extremely low.
Electronic publishing has removed much of the risk
and costs attached to print publishing. The result being a far
greater percentage of would be authors are now getting
published.
The self-publishing author is free to epublish their
work at will.
Higher income
Once again, because the costs of electronic
publishing are significantly lower than conventional printing, an
author can expect to receive a higher percentage of the income
derived from the sale of an ebook.
In fact, should authors decide to pay for the creation of their
ebook up front and distribute the work themselves, they get to keep
all the profits.
Alternatively, the author can negotiate other options with the
epublisher regarding royalties, as we will discuss in the following
paragraph.
Self-publishers obviously pocket MOST their profits!
E-publishers are more author-friendly
Authors who opt for epublishing are granted far
greater room for discussion regarding the contract between the
epublisher and themselves. Aspects such as electronic publishing
and print rights, duration of contract, royalties, design input,
advertising, marketing and distribution etc. are negotiated to the
mutual benefit of both parties.
Authors are encouraged to be involved with the creation of their
ebook's to ensure that the final product meets their expectations.
Self-publishers? No problem!
Speedy publication of your work
It can take anything up to two years for an
accepted manuscript to go to print and reach the bookstores with a
conventional publisher. Ebooks can be published and up for sale
within a few months!
Self-publishers can be selling their ebook within weeks.
You can include the magic of multimedia in your
electronic publication
Ebooks have a decisive edge on their printed
counter parts because it can include a variety of multimedia
elements that will enhance the reading experience.
Multimedia enhancements, such as animation, graphics, expandable
photos, audio, short video clips, music, magnify font size and
interactive navigational links are bonus features that elevates the
electronic publication into a class on its own.
Authors can use these elements to illustrate the textual content
more effectively. Imagine viewing a beautiful colour photo of a
lion, that when activated by the click of the mouse, emits a mighty
roar. Now that would bring any children's jungle story to life.
Varied packaging and distribution
formats
The electronic publication can be packaged and
distributed in more than one format. It can be packaged on 1.44MB
disks which is still the only recordable and 100% compatible method
of electronic media transfer, between PC's, world-wide.
CD-ROM's have tremendous memory capacities, which is ideal to
accommodate any e-book with tons of memory sapping colour photos,
video clips and audio inserts.
Ebooks are easily duplicated on either format and can be
produced on demand, which cancels the need to carry cash draining
inventory. 1.44MB disks and CD-ROM's are easily packaged for
distribution by postal services.
Now for the best news!
There are two other methods of packaging and
distribution that is like pure gold, in that neither requires
physical packaging and distribution costs are next to zero.
The first method is via e-mail. Your electronic book, which is
saved on your computer, is forwarded to the purchaser as an
attachment to an e-mail addressed to him, after payment has been
secured. Cost to you is one local telephone call to send the
e-mail.
The second method is achieved by uploading the ebook to your
website from where it can be downloaded by anyone who has made the
appropriate payment arrangements. Reproduction cost to you is
zero!
Marketing and advertising
There are many opportunities available to advertise
and market your e-book, should you decide to do your own
distribution. The Internet has opened hundreds of doors to
previously unpublished authors. You can now tap into the enormous
world-wide market via the Internet.
Best of all, is that you will have the exclusive rights to market
your e-book and people can only buy it from you! No prize for
guessing who gets to keep all the Cash.
Alternatively, you could enter into an agreement with your
epublisher regarding distribution of your ebook.
Revised editions
The only thing that is constant in our world is
change.
Inevitably, most information is subject to change as new facts
are revealed that necessitates publications to be revised. This
situation presents a problem with printed publications in that
outdated material becomes useless. In most cases the material must
be reprinted at great expense and will not be available for some
time.
Not so with epublishing, your revised e-book, depending on
the extent of revision, could be up and running within hours and at
minimal extra cost.
Whether you elect to have your work published by an
epublisher like Smarter Publishing or decide to self-publish, you
will have more control over the eventual publication and success of
your book.
Click Here: Backround to Smarter Publishing
Click Here: General Overview of Electronic Publishing
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